PERMANENT HAIR COLOR
Here at Optima Beauty, we have diverse shades of permanent hair color in stock, with formulas designed with every hair type in mind.
Love going blonde? Or do you want to add depth and dimension with a new color? For total coverage, wash resistance, and vibrant color, try our collection of salon-quality permanent hair dyes at Optima Beauty.
Salerm Cosmetics Permanent Hair Color
Salerm Cosmetics is a leader in hair coloring with over 60 years in the industry. Try their Salermvision Color Cream, made with natural vegetable oils to protect and condition your tresses. Discover the brand’s entire hair care line with Optima Beauty.Ever Ego Permanent Hair Color
Shop our collection of Ever Ego permanent hair dye at Optima Beauty. Ever Ego guarantees high protection, a perfect grey cover, and a vibrant shine with its ColorEgo Permanent Hair Coloring Cream, made with a new generation multi-vitamin complex that ensures flawless application. Find your ideal hair color today with Optima Beauty.
L'Oréal
L'Oréal Technique Excellence Creme Permanent Hair Color 1.74oz
$4.99
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L'Oréal
L'Oréal Technique Excellence Hi Color HiLights 1.2oz
$5.29
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L'Oréal
L'Oréal Technique Excellence Hi Color Permanent Hair Color 1.74oz
$5.29
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Pravana
Pravana ChromaSilk Permanent Creme Hair Color With Silk & Proteins 3oz
$10.99
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Salerm
Salerm Vision Coloring Cream 2.3oz
$9.99
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Satin
Satin Ultra Vivid Fashion Colors Aloe Vera Base 3oz
$7.99
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Schwarzkopf Igora Royal
Schwarzkopf Professional Igora Royal Permanent Color Cream 60g/2.1oz
$13.99
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Wella
Wella Color Charm Permanent Liquid Hair Color 1.4oz
From $4.49
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Wella
Wella Color Charm Permanent Liquid Toner Color 1.4oz
$4.99
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Wella
Wella Professional Koleston Perfect Permanent Crème Hair Color 2oz
$15.99
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