Discover our Range of Alfaparf Hair Dyes at Optima Beauty

Alfaparf professional hair dyes hail from Milan Italy. As Italy’s leading brand in professional hair care, they’ve teamed up with professional hairstylists to develop the best products that deliver beautiful results.

Featuring an incredible blend of ingredients, Alfaparf Milano Professional hair dyes use an incredible blend of ingredients that are healthy for your hair and scalp. The Alfaparf Milano Evolution of the Color Cube permanent hair coloring cream comes enriched with hyaluronic acid. Hyaluronic acid draws moisture deep into your hair’s follicle and creates a protective barrier to keep moisture in!

Alfaparf Milano hair dyes are also made and formulated without the use of Para-phenylenediamine (PPD). PPD is a component commonly found in hair dyes and is a known allergen, causing rashes and irritation. With a PDD-free formula and ingredients that nourish your hair, you’ll be left with radiant color and exceptional shine.

Whether you’re looking to cover greys or refresh your current color, Alfaparf hair dyes provide professional color at-home. Providing 100% grey coverage, with low ammonia, hyaluronic acid, and a PDD-free formula, you’ll benefit from color that nourishes and shines.

Shop our collection of Alfaparf Milano Evolution of the Color Cube permanent hair coloring cream today at Optima Beauty!