Discover the empowering formula of DevaCurl products - made especially for curls and coils!

Browse our collection of DevaCurl products, from shampoo and conditioner to hydrating treatments and styling gels. ...

Are you looking to control frizzy locks? Try the DevaCurl Wave Maker lightweight moisturizing definer for up to forty-eight hours of smooth, defined, non-crunchy curls. For all-day style and hold, don’t miss DevaCurl’s fragrance-free and hypoallergenic Ultra Defining Gel, suitable for the most sensitive scalps and strands. The Ultra Defining Gel is made without sulfates, silicones, dyes, parabens, and gluten, so you know exactly what’s going into your hair. Shop DevaCurl today and say goodbye to unruly, unmanageable curls!


What is DevaCurl?

DevaCurl is a line of hair care products specifically designed for people with curly hair. The products are sulfate-free and made without silicones, parabens, and artificial dyes. They include shampoos, conditioners, styling products, and a range of other items such as towels and caps. DevaCurl products are designed to help define and enhance curls, reduce frizz, and add moisture and shine to the hair.

Where to buy DevaCurl?

You can buy DevaCurl hair products at Optima Beauty available both online and at our locations across New York.

Who owns DevaCurl?

The company DevaCurl is owned by Henkel AG & Co., a German consumer goods company.

Did DevaCurl fix their formula?

DevaCurl has improved its formulas to offer its customers an enhanced experience and improved results.

Are DevaCurl products vegan?

DevaCurl's entire product line boasts 98% vegan ingredients and is 100% cruelty-free.