Shop Redken hair care and browse their best-selling purple shampoos, All Soft conditioners, Anti-Snap treatment and other hair products.

Redken has been providing top-of-the-line hair care products for over 30 years. They are known for their high quality and innovative formulas, which keep your hair looking its best.
Redken's range of hair products includes those for every texture. They’ve created different lines of product, each addressing a specific type of hair concern. ...

If you're looking for a shampoo that will make your hair feel soft, shiny, and manageable, try Redken’s line of All Soft products. They work by strengthening each strand and hydrating it from root to tip. To extend color in between salon visits, try Color Extend shampoos, conditioners, and treatments from Redken. It contains color-protecting agents that help keep your color vibrant for longer periods of time without fading out prematurely or losing vibrancy. If you have dry or damaged hair then Extreme Anti-Snap is the perfect solution because it contains no sulfates so there won't be any stripping of natural oils that can cause frizziness or dryness in the long run!


Is Redken good for your hair?

Yes, Redken is a professional haircare brand that offers a wide selection of products tailored to suit all hair types. Their formulas are enriched with nourishing ingredients to help restore, protect and keep your hair healthy and strong.

Is Redken cruelty-free?


Redken is cruelty-free. They do not test any of their products or ingredients on animals and they do not use any suppliers that test on animals.

Where to buy Redken products?

Shop Optima Beauty for a wide range of Redken haircare products, available both online and at our locations across New York.

Who owns Redken?

Redken is owned by L'Oréal, a French cosmetics and beauty company.

Is Redken all soft color safe?

All Redken All Soft and All Soft Mega products are safe to use on hair color-treated hair.