L'Oréal Professionnel iNOA No Ammonia Permanent Haircolor

What It Is

iNOA is a certified vegan, ammonia-free permanent haircolor with patented Oil Delivery System technology and an oil-based formula, offering 3 boosters and 88 intermixable shades*, up to three levels of lift, gentle 100% grey coverage and all-over color application, suitable for double-process services. 

*Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DM5 special technologies), which should not be intermixed with any shades aside from iNOA Clear.

What It Does

• Provides 100% multidimensional grey coverage with long-lasting results.

• Leaves hair visibly healthier and 48% shinier**.

• Offers an odorless, no-drip formula for comfortable and easy application.

• Maintains hair pattern and helps improve porosity.

**vs. unwashed, uncolored hair

What Else You Need to Know

• 1:1 mixing ratio with iNOA Oil Developer (10, 20, or 30 volume). Do not use with other developers.

• 35-minute processing time.

• Easy mixing, application, and rinsing.

• Fragrance free.

• For all hair formations.

Preparation:

• Measure 2.1 oz./60 g. of iNOA Oil Developer (10-, 20-, or 30-volume) into an iNOA measuring cup or iNOA doser for accuracy.

• Add 1 tube (2.1 oz./60 g) of iNOA haircolor.

• Mix together until a smooth, creamy texture is obtained. Application On dry hair, mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush. Development time: 35 minutes

Technical Rules for Coverage:

• Up to 70% white hair: Mix chosen target shade with iNOA Oil Developer 10-/20-/30-vol. Apply and process 35 min.

• Between 70% and 100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural shade at the same level. For midlengths and ends, use target shade only. Development time: 35 min.

Rinsing:

• When development time is complete, thoroughly rinse color from the hair and shampoo once with iNOA Post-Color Shampoo and once with Metal Detox Shampoo to pro guarantee your color result. Follow with Metal Detox Mask.

Take through with Dia Light:

• To best preserve the integrity of the hair, benefiting from Dia Light’s unique acidic pH technology. The take-through time will depend on the desired end result.

• Slight or moderate color change: take through for the final 10 minutes of iNOA development, using 9-volume Diactivateur.

• Dramatic color change: take through for the final 20 minutes of iNOA development, using 9-volume Diactivateur.

Take through with iNOA:

• On virgin hair only. The take-through time will depend on the desired end result.

• Slight color change: take through for the final 5 minutes of development time.

• Moderate color change: take through for the final 20 minutes of development time.

• Dramatic color change: take through immediately.

Ingredients