Ardell Makeup

Is your mascara just not cutting it? Shop our collection of Ardell false eyelashes! Try out the Ardell magnetic liner and lashes for an easy, no-mess application. From faux-mink lashes to the iconic Wispies, Ardell has eyelashes for every occasion.

Beauty Blender Makeup

Take your beat to the next level with Optima Beauty and Beauty Blender, creators of the original makeup sponge. Beauty Blender’s self-named makeup sponge became an instant classic thanks to its exclusive super-soft, latex-free foam that makes for a flawless finish every time. The unique shape and material ensure all-over coverage and streak-free application. Shop Beauty Blend’s makeup sponges and other products, like the Keep. It.Clean Cleansing Mitt, right here at Optima Beauty.