{"product_id":"truss-color-shield-shampoo-300-ml-10-1-fl-oz","title":"Truss Color Shield Shampoo 300 ml \/ 10.1 fl.oz.","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-WEB:a2982c3a-8478-4e25-bef2-67933e36e09e-4\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:a2982c3a-8478-4e25-bef2-67933e36e09e-4\" data-turn-id-container=\"request-WEB:a2982c3a-8478-4e25-bef2-67933e36e09e-4\" data-testid=\"conversation-turn-2\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-15 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"6abd770c-af7b-4ca3-9c7e-575f0a5d5675\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003ch3 data-section-id=\"1ukaiqd\" data-start=\"115\" data-end=\"162\" class=\"PDq2pG_selectionAnchorContainer\"\u003eTRUSS Color Shield Shampoo 300ml – Benefits\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"164\" data-end=\"1316\"\u003e\n\u003cli data-section-id=\"118gx79\" data-start=\"164\" data-end=\"333\"\u003e\n\u003cstrong data-start=\"166\" data-end=\"202\"\u003eGently Cleans Color-Treated Hair\u003c\/strong\u003e – Effectively removes impurities without stripping moisture, making it ideal for colored, highlighted, or chemically treated hair.\u003c\/li\u003e\n\u003cli data-section-id=\"1v7rymr\" data-start=\"334\" data-end=\"507\"\u003e\n\u003cstrong data-start=\"336\" data-end=\"366\"\u003eHelps Prevent Color Fading\u003c\/strong\u003e – Formulated with exclusive \u003cstrong data-start=\"395\" data-end=\"437\"\u003ePhytic Acid + Chroma Shield Technology\u003c\/strong\u003e to reduce color washout and help maintain vibrant, salon-fresh color.\u003c\/li\u003e\n\u003cli data-section-id=\"1sr21sv\" data-start=\"508\" data-end=\"642\"\u003e\n\u003cstrong data-start=\"510\" data-end=\"539\"\u003eRestores Essential Lipids\u003c\/strong\u003e – Replenishes the hair's natural lipid barrier to improve softness, strength, and overall hair health.\u003c\/li\u003e\n\u003cli data-section-id=\"1g1me6n\" data-start=\"643\" data-end=\"789\"\u003e\n\u003cstrong data-start=\"645\" data-end=\"678\"\u003eLong-Lasting Color Protection\u003c\/strong\u003e – Helps shield hair from oxidation and environmental stressors, extending color vibrancy between salon visits.\u003c\/li\u003e\n\u003cli data-section-id=\"183fz88\" data-start=\"790\" data-end=\"939\"\u003e\n\u003cstrong data-start=\"792\" data-end=\"822\"\u003eProfessional Salon Formula\u003c\/strong\u003e – Highly concentrated formula penetrates deeply into the hair fiber for enhanced nourishment and color preservation.\u003c\/li\u003e\n\u003cli data-section-id=\"1n7yi49\" data-start=\"940\" data-end=\"1110\"\u003e\n\u003cstrong data-start=\"942\" data-end=\"970\"\u003eBest Results as a System\u003c\/strong\u003e – When used together with the \u003cstrong data-start=\"1001\" data-end=\"1048\"\u003eTRUSS Color Shield Conditioner and Leave-In\u003c\/strong\u003e, the system helps protect hair color for \u003cstrong data-start=\"1090\" data-end=\"1108\"\u003eup to 12 weeks\u003c\/strong\u003e*.\u003c\/li\u003e\n\u003cli data-section-id=\"1tisndy\" data-start=\"1111\" data-end=\"1251\"\u003e\n\u003cstrong data-start=\"1113\" data-end=\"1161\"\u003ePerfect for Color-Treated \u0026amp; Highlighted Hair\u003c\/strong\u003e – Designed to keep dyed and highlighted hair looking vibrant, healthy, and full of shine.\u003c\/li\u003e\n\u003cli data-section-id=\"12b3sew\" data-start=\"1252\" data-end=\"1316\"\u003e\n\u003cstrong data-start=\"1254\" data-end=\"1270\"\u003eCruelty-Free\u003c\/strong\u003e – TRUSS products are never tested on animals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1318\" data-end=\"1337\"\u003e\u003cstrong data-start=\"1318\" data-end=\"1337\"\u003eKey Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1338\" data-end=\"1541\"\u003e\n\u003cli data-section-id=\"1203ufq\" data-start=\"1338\" data-end=\"1423\"\u003e\n\u003cstrong data-start=\"1340\" data-end=\"1355\"\u003ePhytic Acid\u003c\/strong\u003e – Helps minimize color fading while protecting hair from oxidation.\u003c\/li\u003e\n\u003cli data-section-id=\"147jema\" data-start=\"1424\" data-end=\"1541\"\u003e\n\u003cstrong data-start=\"1426\" data-end=\"1454\"\u003eChroma Shield Technology\u003c\/strong\u003e – Creates a protective barrier that locks in color and enhances long-lasting vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1543\" data-end=\"1701\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003cstrong data-start=\"1543\" data-end=\"1701\" data-is-last-node=\"\"\u003e*Based on combined use of the TRUSS Color Shield Shampoo, Conditioner, and Leave-In compared to a non-conditioning shampoo, assuming two washes per week.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"z-0 flex min-h-[46px] justify-start\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"mt-3 w-full empty:hidden\"\u003e\n\u003cdiv class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Truss","offers":[{"title":"Default Title","offer_id":43348426489917,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0027\/4782\/6221\/files\/4bb3cfb1-4119-4624-bbaf-f5899b0237e2.png?v=1784130028","url":"https:\/\/www.optimabeautysupply.com\/products\/truss-color-shield-shampoo-300-ml-10-1-fl-oz","provider":"Optima Beauty Supply","version":"1.0","type":"link"}